Employment Outlook

The employment outlook will be moderate for Advertising, marketing and public relations managers (NOC 10022) in Prince Edward Island for the 2022-2024 period.

The following factors contributed to this outlook:

• Employment growth will lead to a moderate number of new positions.
• A moderate number of positions will become available due to retirements.
• There are a moderate number of unemployed workers with recent experience in this occupation.

Employment in this occupational group is mainly in the public sector, split roughly equally between the provincial and federal government. Employment can be short-term, contract-driven, and volatile at times, depending on business conditions and government spending. Expectations for moderate growth in demand and retirees among existing workers will likely mean that those with the right mix of skills and experience shouldn’t have too much trouble finding work.

Here are some key facts about Advertising, marketing and public relations managers in Prince Edward Island:

• Approximately 300 people worked in this occupation in May 2021.
• Advertising, marketing and public relations managers mainly work in the following sectors:
  • Other retail stores (NAICS 44-45, except 445): 31%
  • Other professional, scientific and technical services (NAICS 5414, 5416-5419): 11%
  • Management and administrative services (NAICS 55, 56): 9%
  • Computer systems design services (NAICS 5415): 7%
  • Provincial and territorial public administration (NAICS 912): 6%
• The distribution of full-time and part-time workers in this occupation is:
  • Full-time workers: 93% compared to 84% for all occupations
  • Part-time workers: 7% compared to 16% for all occupations
• 63% of advertising, marketing and public relations managers work all year, while 38% work only part of the year, compared to 59% and 41% respectively among all occupations. Those who worked only part of the year did so for an average of 44 weeks compared to 41 weeks for all occupations.
• 12% of advertising, marketing and public relations managers are self-employed compared to an average of 13% for all occupations.
• The gender distribution of people in this occupation is:
  • Men: 41% compared to 51% for all occupations
  • Women: 59% compared to 49% for all occupations
• The educational attainment of workers in this occupation is:
  • no high school diploma: less than 5% compared to 11% for all occupations
  • high school diploma or equivalent: 14% compared to 28% for all occupations
  • apprenticeship or trades certificate or diploma: 5% compared to 11% for all occupations
  • college certificate or diploma or university certificate below bachelor’s: 27% compared to 25% for all occupations
  • bachelor’s degree: 44% compared to 17% for all occupations
  • university certificate, degree or diploma above bachelor level: 7% compared to 8% for all occupations

Source: Job Bank

Prevailing Wages