Overview
Outlook
Data
Training
Description
Business development officers and market researchers and analysts conduct research, provide statistical and analytical supports, identify market trends and potential opportunities, formulate policies and manage programs to stimulate industrial and commercial business investment or tourism in urban and rural areas, or to promote commercial or industrial products and services. They are employed by government departments, international organizations, marketing and analytics firms and business associations or may be self-employed.
Job Titles
- Business development officer
- Community economic development consultant
- Economic development officer
- Industrial development officer
- Market researcher
- Marketing analyst
- Marketing researcher
- Regional development analyst
- Tourism development officer
- Tourism industry consultant
Main Duties
- Develop policies and administer programs to promote industrial and commercial business investment in urban and rural areas
- Design market research questionnaires
- Conduct social or economic surveys on local, regional or national areas to assess development potential and future trends
- Plan development projects and coordinate activities with representatives of a wide variety of industrial and commercial enterprises, community and business associations and government agencies
- Assess business opportunities and develop strategies to attract venture capital
- Respond to enquiries from members of the business community and general public concerning development opportunities
- Review and evaluate commercial or industrial development proposals and provide advice on procedures and requirements for government approval
- Conduct surveys and analyze data on the buying habits and preferences of wholesale or retail consumers
- Evaluate customer service and store environments
- Conduct research on consumers, competitors and the market place to identify trends to optimize marketing strategies for industrial and commercial products
- Analyze promotional and marketing campaigns to identify improvements
- Develop social and economic profiles of urban and rural areas to encourage industrial and commercial investment and development.
- Prepare reports, research papers, educational texts or articles
- Develop and apply E-commerce strategies
- Provide consultation on planning and starting of new businesses.
Workplaces
- Business associations
- Government departments
- International organizations
- Marketing firms
- Self-employment
Skills
- Critical Thinking
- Decision Making
- Digital Literacy
- Evaluation
- Monitoring
Abilities
- Mathematical Reasoning
- Numerical Ability
- Categorization Flexibility
- Deductive Reasoning
- Fluency of Ideas
Personal Attributes
- Analytical Thinking
- Active Learning
- Adaptability
- Attention to Detail
- Creativity
Similar Occupations
- Financial and investment analysts (11101)
- Other financial officers (11109)
- Urban and land use planners (21202)
- Economists and economic policy researchers and analysts (41401)
- International aid and development project officers (41403.05)
Source: OaSIS
Employment Outlook
The employment outlook will be moderate for Business development officers and market researchers and analysts (41402) in Prince Edward Island for the 2022-2024 period.
The following factors contributed to this outlook:
- Employment growth will lead to a moderate number of new positions.
- A moderate number of positions will become available due to retirements.
- There are a moderate number of unemployed workers with recent experience in this occupation.
Here are some key facts about Business development officers and market researchers and analysts in Prince Edward Island:
- Approximately 200 people worked in this occupation in May 2021.
- Business development officers and market researchers and analysts mainly work in the following sectors:
- Provincial and territorial public administration (NAICS 912): 27%
- Federal government public administration (NAICS 911): 26%
- Other services (except public administration) (NAICS 81): 14%
- Other professional, scientific and technical services (NAICS 5414, 5416-5419): 13%
- Accommodation services (NAICS 721): 6%
- 69% of business development officers and market researchers and analysts work all year, while 31% work only part of the year, compared to 59% and 41% respectively among all occupations. Those who worked only part of the year did so for an average of 45 weeks compared to 41 weeks for all occupations.
- 15% of business development officers and market researchers and analysts are self-employed compared to an average of 13% for all occupations.
- The gender distribution of people in this occupation is:
- Men: 50% compared to 51% for all occupations
- Women: 50% compared to 49% for all occupations
- The educational attainment of workers in this occupation is:
- no high school diploma: n/a
- high school diploma or equivalent: less than 5% compared to 28% for all occupations
- apprenticeship or trades certificate or diploma: n/a
- college certificate or diploma or university certificate below bachelor’s: 14% compared to 25% for all occupations
- bachelor’s degree: 55% compared to 17% for all occupations
- university certificate, degree or diploma above bachelor level: 21% compared to 8% for all occupations
Source: Job Bank
Prevailing Wages
| AREA | LOW | MEDIAN | HIGH |
|---|---|---|---|
| PEI | $17.00 | $42.05 | $50.87 |
| Canada | $22.00 | $42.05 | $70.00 |
Training
| TRAINING PROGRAM | INSTITUTION | CREDENTIAL |
|---|---|---|
| Marketing and Advertising Management | Holland College | Diploma |
| Data Analytics | Holland College | Post-Graduate Certificate |
More Info
View the full occupational profile with details on work characteristics, interests, employment requirements and more on the Occupational and Skills Information System (OaSIS) website.
Related Jobs
There are currently no job listings for this occupation on WorkPEI.