Overview
Outlook
Data
Training
Description
Professional occupations in advertising, marketing and public relations analyse, develop and implement communication and promotion strategies and information programs, analyse advertising needs and develop appropriate advertising and marketing plans, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations, and for performers, athletes, writers and other talented individuals. They are employed by marketing and consulting firms, advertising agencies, corporations, associations, government, social agencies, museums, galleries, public interest groups, and cultural and other organizations, or they may be self-employed. Agents such as entertainment, literary and sports agents are included in this unit group.
Job Titles
- Advertising consultant
- Communication officer (except emergency services)
- Communications specialist
- Development officer – fundraising
- Digital marketing consultant
- Event marketing specialist
- Fundraising consultant
- Information officer
- Literary agent
- Marketing consultant
- Marketing coordinator
- Media coordinator
- Media relations officer
- Museum educator
- Performers agent
- Press secretary
- Public affairs officer
- Public relations consultant
- Public relations officer
- Publicist
- Publicity agent
Main Duties
- Assess characteristics of products or services to be promoted to determine marketing and advertising needs of an establishment
- Advise clients on marketing, advertising or sales promotion opportunities and strategies
- Develop strategies and related content for direct and digital marketing and advertising campaigns and implement them
- Manage post campaign analysis to measure and report on marketing and advertising metrics
- Develop and maintain social media accounts, including managing customer reviews and testimonials
- Develop, implement and evaluate public relations strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations
- Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization
- Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases
- Develop and organize workshops, meetings, ceremonies and other events and programs for publicity, fundraising and information purposes
- Arrange interviews, news conferences and other media events
- Act as spokesperson for an organization and answer written and oral inquiries
- Coordinate special publicity events and promotions for internal and external audiences
- Assist in the preparation of brochures, reports, newsletters and other material
- Represent and act as an agent for talented individuals or individuals with specific occupational expertise
- Prepare or oversee preparation of sports, literary, performance or other contracts.
Workplaces
- Advertising agencies
- Associations
- Consulting firms
- Corporations
- Cultural organizations
- Galleries
- Governments
- Museums
- Public interest groups
- Self-employed
Skills
- Coordinating
- Decision Making
- Negotiating
- Oral Communication: Oral Comprehension
- Oral Communication: Oral Expression
Abilities
- Fluency of Ideas
- Speech Clarity
- Speech Recognition
- Verbal Ability
- Written Comprehension
Personal Attributes
- Attention to Detail
- Adaptability
- Analytical Thinking
- Collaboration
- Concern for Others
Similar Occupations
- Conference and event planners (12103)
- Business development officers and market researchers and analysts (41402)
- Authors and writers (except technical) (51111)
- Public relation managers (10022.03)
Source: OaSIS
Employment Outlook
The employment outlook will be moderate for Professional occupations in advertising, marketing and public relations (11202) in Prince Edward Island for the 2022-2024 period.
The following factors contributed to this outlook:
- Employment growth will lead to a moderate number of new positions.
- A moderate number of positions will become available due to retirements.
- There are a moderate number of unemployed workers with recent experience in this occupation.
Here are some key facts about Professional occupations in advertising, marketing and public relations in Prince Edward Island:
- Approximately 800 people work in this occupation.
- Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
- Federal government public administration (NAICS 911): 21%
- Other services (except public administration) (NAICS 81): 19%
- Other professional, scientific and technical services (NAICS 5414, 5416-5419): 18%
- Provincial and territorial public administration (NAICS 912): 13%
- Arts, entertainment and recreation (NAICS 71): 7%
- The distribution of full-time and part-time workers in this occupation is:
- Full-time workers: 88% compared to 84% for all occupations
- Part-time workers: 12% compared to 16% for all occupations
- 72% of professional occupations in advertising, marketing and public relations work all year, while 28% work only part of the year, compared to 59% and 41% respectively among all occupations. Those who worked only part of the year did so for an average of 46 weeks compared to 41 weeks for all occupations.
- 13% of professional occupations in advertising, marketing and public relations are self-employed compared to an average of 13% for all occupations.
- The gender distribution of people in this occupation is:
- Men: 28% compared to 51% for all occupations
- Women: 71% compared to 49% for all occupations
- The educational attainment of workers in this occupation is:
- no high school diploma: n/a
- high school diploma or equivalent: 10% compared to 28% for all occupations
- apprenticeship or trades certificate or diploma: n/a
- college certificate or diploma or university certificate below bachelor’s: 35% compared to 25% for all occupations
- bachelor’s degree: 37% compared to 17% for all occupations
- university certificate, degree or diploma above bachelor level: 13% compared to 8% for all occupations
Source: Job Bank
Prevailing Wages
| AREA | LOW | MEDIAN | HIGH |
|---|---|---|---|
| PEI | $15.00 | $30.00 | $50.26 |
| Canada | $19.00 | $31.19 | $52.88 |
Training
| TRAINING PROGRAM | INSTITUTION | CREDENTIAL |
|---|---|---|
| Marketing and Advertising Management | Holland College | Diploma |
| Public Administration | UPEI | Certificate |
| Journalism and Communications | Holland College | Diploma |
| Journalism and Communications | Holland College | Post-Graduate Certificate |
| Applied Communication, Leadership, and Culture | UPEI | Undergraduate |
More Info
View the full occupational profile with details on work characteristics, interests, employment requirements and more on the Occupational and Skills Information System (OaSIS) website.
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