Employment Outlook

The employment outlook will be Moderate for advertising, marketing and public relations managers (NOC 10022) in Prince Edward Island for the 2025-2027 period.

The following factors contributed to this outlook:

• Employment growth will lead to a moderate number of new positions.
• A moderate number of positions will become available due to retirements.
• There are a moderate number of unemployed workers with recent experience in this occupation.

Advertising, marketing, and public relations managers are employed across a wide range of sectors, including media, retail, tourism, technology, and government. While employment can still be contract-driven and sensitive to business cycles or public spending, the rise of digital platforms has expanded opportunities in areas like content strategy, social media, and data-driven communications. Demand is expected to be supported by evolving business needs. Those with a strong mix of creative, strategic, and digital skills—such as SEO, analytics, and brand management—should be well-positioned to find work, especially in organizations adapting to new technologies and audience expectations. 

Here are some key facts about Advertising, marketing and public relations managers in Prince Edward Island:

• Approximately 300 people worked in this occupation in May 2021.
• Advertising, marketing and public relations managers mainly work in the following sectors:
  • Other retail stores (NAICS 44-45, except 445): 25%
  • Management and administrative services (NAICS 55, 56): 11%%
  • Computer systems design services (NAICS 5415): 11%
  • Other professional, scientific and technical services (NAICS 5414, 5416-5419): 7%
  • Information and cultural industries (NAICS 51): 6%
• The distribution of full-time and part-time workers in this occupation is:
  • Full-time workers: 93% compared to 84% for all occupations
  • Part-time workers: 7% compared to 16% for all occupations
• 63% of advertising, marketing and public relations managers work all year, while 38% work only part of the year, compared to 59% and 41% respectively among all occupations. Those who worked only part of the year did so for an average of 44 weeks compared to 41 weeks for all occupations.
• 12% of advertising, marketing and public relations managers are self-employed compared to an average of 13% for all occupations.
• The gender distribution of people in this occupation is:
  • Men: 41% compared to 51% for all occupations
  • Women: 59% compared to 49% for all occupations
• The educational attainment of workers in this occupation is:
  • no high school diploma: less than 5% compared to 11% for all occupations
  • high school diploma or equivalent: 14% compared to 28% for all occupations
  • apprenticeship or trades certificate or diploma: 5% compared to 11% for all occupations
  • college certificate or diploma or university certificate below bachelor’s: 27% compared to 25% for all occupations
  • bachelor’s degree: 44% compared to 17% for all occupations
  • university certificate, degree or diploma above bachelor level: 7% compared to 8% for all occupations

Source: Job Bank

Prevailing Wages