Social Media Coordinator

Job Description:

We are seeking a creative and detail-oriented Social Media Coordinator to join our dynamic marketing team. This role involves developing and executing engaging digital content across multiple platforms to enhance brand visibility and drive customer engagement. The ideal candidate will possess strong skills in digital marketing, graphic design, and analytics, with a passion for staying current on social media trends and best practices. This is an excellent opportunity for someone eager to contribute to a growing e-commerce business while honing their skills in SEO, advertising, and content creation.

Responsibilities

• Develop, implement, and manage social media strategies across platforms such as Facebook, Instagram, Twitter, and LinkedIn to increase brand awareness and engagement.
• Create visually appealing graphics and multimedia content using Adobe Creative Suite (Photoshop, Illustrator) aligned with brand guidelines.
• Schedule and publish posts using social media management tools like Hootsuite and Buffer, ensuring consistent brand messaging.
• Monitor social media channels for customer interactions, respond promptly to comments and messages, and foster community engagement.
• Conduct keyword research and optimize content for SEO to improve organic reach and search engine rankings.
• Manage paid advertising campaigns on Facebook Advertising and other platforms to maximize reach and ROI.
• Analyze social media metrics using Google Analytics and platform insights to assess campaign performance and inform future strategies.
• Proofread all content for accuracy, clarity, and brand consistency before publishing.
• Collaborate with the e-commerce team to align social media efforts with product launches, promotions, and sales initiatives.
• Stay informed about digital marketing trends, emerging platforms, and best practices to continuously improve social media presence.

Qualifications

• Proven experience in digital marketing or social media management, preferably within e-commerce or retail sectors.
• Retail experience is an asset
• Proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for graphic design purposes.
• Strong knowledge of social media platforms including Facebook, Instagram, Twitter, LinkedIn, as well as management tools like Hootsuite and Buffer.
• Experience with Facebook Advertising campaigns and keyword research techniques for SEO optimization.
• Familiarity with Google Analytics for tracking performance metrics.
• Excellent proofreading skills with attention to detail in content creation.
• Ability to develop creative content that aligns with brand voice while meeting marketing objectives.
• Strong organizational skills with the ability to manage multiple projects simultaneously under deadlines.
• Knowledge of digital marketing strategies including SEO best practices is preferred. This position offers an exciting opportunity to be at the forefront of digital marketing innovation within a collaborative team environment dedicated to growth and success.

Condition of employment, the successful candidates will be required to provide a current Criminal Record Check (including Vulnerable Sector Screening, if applicable) prior to their start date.

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