Marketing & Events Manager

Job Description:

Are you looking for a role where you can grow your career with a team that values creativity, collaboration, and innovation?

NOW HIRING: Marketing & Events Manager

LOCATION: Centennial Auto Group, Summerside, Prince Edward Island

HOURS: Full time, permanent. Monday – Friday, 40 hours per week (some flexibility required for events and content capture)

WAGES: $60,000 – $80,000 per year (based on experience and qualifications) + benefits

BUILD YOUR CAREER WITH US

At Centennial Auto Group, we believe strong brands are built by passionate people. We’re looking for a creative and motivated Marketing & Events Manager to help bring our dealerships, powersports division, body shops, and corporate brand to life through engaging content, community involvement, and marketing initiatives.

We offer:

• Competitive compensation package
• Company matching RRSP program
• Group health, dental, and insurance benefits
• Professional training and development opportunities
• Employee discounts
• Career growth opportunities within our organization
• A collaborative workplace culture built on respect, teamwork, and customer care

ROLE IDENTITY:

The Marketing & Events Manager is the hands-on creative and content lead for Centennial Auto Group, responsible for bringing campaigns, events, and storytelling to life across all Centennial divisions.

THE PERFECT FIT:

Are you creative, organized, and passionate about storytelling, branding, and community engagement? You enjoy developing strategy, creating content, coordinating events, and finding new ways to connect with audiences both online and in person.

You thrive in a fast-paced environment where priorities can shift quickly and no two days look the same. You are proactive, detail-oriented, and comfortable balancing multiple projects while collaborating with different teams and managers.

Most importantly, you bring a positive attitude, strong communication skills, and a genuine passion for creative work. If you’re passionate about building meaningful brand experiences, we’d love to hear from you.

YOU WILL BE RESPONSIBLE FOR:

PRIMARY OWNERSHIP

Social Media Management

• Manage and schedule content across multiple social media accounts and brands
• Ensure all content aligns with brand guidelines and approval processes
• Monitor social channels and engage with inquiries/comments to support community engagement.
• Construct social media campaigns and promotional initiatives
• Stay current on social media trends, platform updates, and emerging content strategies

Content Creation & Brand Storytelling

• Build and maintain consistent branding and messaging across all Centennial divisions
• Develop creative content that showcases inventory, promotions, events, staff, customer experiences, and community involvement
• Create engaging photo, video, and written content for social media, digital campaigns, newsletters, websites, and internal marketing initiatives
• Capture and edit short-form video content for platforms including Facebook, Instagram, TikTok, and YouTube

Events & Community Presence

• Organize dealership and community events (e.g. Centennial Classic, grand openings, small car shows) and provide promotional coverage
• Launch sponsorship activations, partnerships, and community-focused initiatives
• Occasionally attend events outside regular business hours as required

COLLABORATION & SUPPORT

Marketing & Communications Strategy

• Contribute to campaign direction and strategy across digital and traditional channels in collaboration with the Director of
• Communications, with this role leading execution and on-the-ground activation
• Support website updates, email marketing initiatives, and promotional communications
• Coordinate marketing assets and content requests with internal teams and external partners
• Maintain organized content calendars and marketing schedules

REPORTING & INSIGHTS

Data & Analytics

• Support the Director of Communications in tracking and reporting on social media and digital marketing performance
• Provide insights and recommendations to the Director of Communications to improve engagement, reach, and campaign effectiveness
• Monitor trends and identify opportunities to grow audience engagement and brand visibility

QUALIFICATIONS & SKILLS:

• 3-5+ years of professional experience in digital marketing, content creation, social media management, communications, or a related field preferred
• Post-secondary education in Marketing, Communications, Public Relations, Digital Media, or a related field is considered an asset
• Experience in event management/coordination preferred
• Photography and videography experience is strongly preferred
• Experience with Canva, Adobe Creative Suite, CapCut, Filmora, Photoshop, or similar editing/design software
• Experience with social media scheduling and analytics tools is considered an asset
• Experience with website management, email marketing, or paid digital advertising is considered an asset
• Strong working knowledge of Google Workspace
• Valid Canadian driver’s license (travel between locations will be required)

Exciting career opportunities await you at Centennial Auto Group, a rapidly expanding company with a 47-year track record of success. Join our team and be part of our growth story as we operate six new vehicle dealerships, twelve collision centers, and two powersports stores across PEI, New Brunswick, and Nova Scotia. At Centennial Auto Group, excellence is at the heart of everything we do, and we invite you to experience a fulfilling career with us.

We welcome applications from individuals who are legally eligible to work in Canada. Please note that only candidates with current authorization to work in Canada will be considered for this position.

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